THE CAPE ANN GUIDE

Early Bird Deadline: October 21, 2009
Call the Chamber immediately to save 5%

The Cape Ann Chamber of Commerce Board of Directors has authorized publication of a new vacation and resource guide for the area: the Cape Ann Guide. The magazine will be published annually in April and will also replace the business directory. The Cape Ann Guide is designed to be the region's "go to" publication for accurate information on the area. The 132-page publication will have a print run of 100,000. All members in good standing will receive a free listing in the Business Directory section of the magazine.

"When I first came to Massachusetts," said Bob Hastings, the Chamber's new executive director, "it was clear to me that the area needed a strong 'sell piece', a new collateral publication that would really show what the area has to offer. The Cape Ann Guide will do that." The new resource guide in combination with the Cape Ann Visitors Map & Guide will provide local business with powerful promotional tools.

The magazine will feature the year's schedule of events, great maps, train and bus schedules, a tide chart, outstanding articles, and first-rate photography. Essex, Gloucester, Manchester-by-the-Sea, and Rockport will have special sections that discuss the attributes of each community with strong photographic content. We already have ad commitments from many area tourism businesses as well as from contractors, service businesses and area banks. Due to its local distribution, the Cape Ann Guide will be a viable advertising vehicle for every Chamber member.

Distribution will be to thousands of area homes and hotels and at all area visitor centers as well as other information booths around New England. In addition, the magazine will be featured on the home page of both Cape Ann Chamber visitor sites: RockportUSA.com and CapeAnnVacations.com. It will be interactive allowing site visitors the ability to page through the magazine and even open an advertiser's website. It's a powerful combination of print and web media - buy an ad and get two powerful websites for free. The Cape Ann Guide online magazine will be activated in March.

Deadline for all ads is November 30. We need you to fill out and return the first part of the contract regardless of whether you are taking out an ad so we can get your free listing exactly the way you want it. For additional information or for a site visit to discuss your ad in the Cape Ann Guide, call Bob Hastings at 978-283-1601.

Please note that the map referenced in the contract (step 2) will be available later this winter. Businesses needing to create a map reference will be contacted.